jobs - Manager Brand Marketing Company Name Flipkart Company Location Bangalore, IN

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Title: Manager – Brand Marketing

Location: Bangalore
What You’ll Do

• Work with Sr. Brand Manager to develop the strategic framework and subsequently manage the execution of integrated media campaigns that support business growth initiatives in our designated categories.
• Work with external creative agencies and digital channel managers to ensure that plans are executed as developed
• Collaborate with and review plans and schedules submitted by agency and digital channel managers to ensure they meet campaign objectives
• Drive weekly, monthly, quarterly optimization tactics that consistently improve each channel’s ROI without losing sight of growth, and aid digital channel managers in doing the same for their channels
• Work with category teams to ensure their objectives are clearly outlined, expectations aligned and output reported.
• Foster strong and productive relationships with all agencies and internal partners.
• Work with Program Managers to drive creative pipeline for any creative and promotional assets, including: (a) creative approval process (b) finance approval (c) legal approval
• Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know
• Implement on-going communications with agencies to inspire the best work and ensure a strong feedback loop between us and agencies

What You’ll Need

• 3+ years of experience in executing multi-channel campaigns
• Must have digital AND traditional planning background for national brands
• Ability to synthesize data, make data-driven decisions and balance that with the ‘art’ of media strategy
• Demonstrate creativity and immersion in Brand and Marketing Communication
• Demonstrate a competent level of media understanding – traditional and online, should be able to craft, evaluate and execute media plans
• Proven experience building out and implementing channel and tactical-level testing frameworks
• Experience working with/interpreting various marketing attribution models
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
• Self-motivated and strong collaborator

Industry

• Consumer Goods
 
• Internet

Employment Type

Full-time

Job Functions

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